The 55th Summer Fancy Food Show at the Jacob K. Javits Convention Center in New City ended on Tuesday. I spent two days walking the aisles, sampling judiciously and trying to get a handle on upcoming food trends. This is a big show — with more than 24,000 attendees and 2,300 exhibitors from 70 countries.

One day I walked the show with friends from a national magazine who were looking for food gift ideas for their holiday issue. The second day I walked with a friend from a leading foodservice magazine. It’s so much more fun to traverse the vast halls with a companion and to see the show through another perspective. [more…]

Remember when food brands targeted women 25 to 54? Remember when we said nobody’s cooking so we can forget promoting food with recipes? How times have changed.

Recently, I found a darling Father’s Day card crafted by my son David when he was six. It was entitled, “Why I Love Dad,” and through pages of drawings, he counted the ways. In addition to the typical, “he takes me to the park,” David also added that “he buys us food” and “he does the laundry.” I’m sure his teacher wondered what mom was doing while dad did these chores. Sharing household responsibilities was an anomaly in that time. Not today.

Stephanie Azzarone in MediaPost asks, “Are dads the new moms?” We have been seeing this trend in newspapers, magazines and on TV. Sometimes it’s because mom prefers being in the workforce and is good at it, and dad takes the supporting homemaker role by choice. With more men out of work than women, dad may have lost his job and mom has become the breadwinner. [more…]

What’s hot in San Francisco? I asked popular chefs who were serving up extraordinarily delectable small plates at the Hawai’i Chamber of Commerce of Northern California’s Five Star Aloha gala Thursday evening. The event honored chef Roy Yamaguchi, one of the founders of the Hawai’i Regional Cuisine movement.

Ty Mahler, executive chef of Roy’s San Francisco said that right now, he’s crazy about abalone from New Zealand, tasty morsels that are ready to cook, no tenderizing needed. As a seasoning, he’s enamored of purple Iranian peppercorns that have a chocolately, leathery taste. Ty’s abalone was incredibly tender and delicious. And he spooned me a sample of the pepper so I could taste in isolation — it was very fragrant, intriguing and complex. [more…]

Recently, I went to a fabulous trends conference. I had always meant to join the Association of Consumer Trends and attend the annual Consumer Trends Forum. But I belong to so many organizations and attend so many conferences that it was just one too many.

This year, the conference was held in San Francisco so there was no excuse. No hotel, no airfare, just a quick trip to the Kabuki Hotel. I was glad I made the commitment. From the upbeat, high-energy keynote speech, Unlocking Cool and Exploiting Chaos, by Jeremy Gutche of TrendHunter.com; to the thoughtful talk from Slow Food USA’s president Josh Viertel; to the data-rich presentation by Lee Boyland of DYG Inc.; and the insightful look at Gen Y by Kara Nielsen, trendologist for the Center of Culinary Development; there was a lot to mull over and process following the two-day event. [more…]

Recently, I attended the International Association of Culinary Professionals’ conference in Denver. Attendance this year numbered 700, just half the usual expected for this major conference. The economy is taking its toll.

I was especially interested in a session called The Changing Food Section. With competition from blogs and Web sites, some newspaper food editors are going multi-media — producing their own videos, writing blogs and tweeting as a means of branding themselves. Imprinting a personality onto the community in multiple ways helps to make an editor a bit more indispensible to the newspaper. Imagine the uproar if the food editor who visibly and actively supports all community activities — even participating in a pancake eating contest (Flip videoed and linked to the newspaper’s Web site, of course) — is dismissed. Today’s food editors are covering the news and making themselves part of the story, 24/7. Good strategy for holding on to your job. [more…]

Now why would someone with a last name like Hu, be in a frenzy over St. Patrick’s Day? I feel I’m honorary Irish, having had the Irish Dairy Board (Kerrygold brand butter and cheese) as my client for the past four years.

I’ve been to Ireland three times on business and love the food, the land and the people. And just to show you how “Irish” I am, we are having Irish stew simmered with a splash of Guinness for dinner tonight and more to accompany the meal, and I’ll whip up a quick soda bread to serve with plenty of Kerrygold Pure Irish Butter to melt over the warm slices. [more…]

I have an age-coping mechanism. At the start of the New Year, when we all share a heightened awareness of time passing, I remind myself that I’ll be another year older. That way, when my birthday rolls around in August, I can happily enjoy the cake and ice cream without feeling morose.

Some people groan about growing older. I admit I do, too. But I am also grateful for that extra year to explore new foods and new trends. Most importantly, the years pay off in the kind of experience needed to be able to assess what’s really going on in the food world today and to put it in context. I’ve had a lucky head start, since I became an editor at a New York magazine at age 22. So I’ve been tracking trends for a good number of years. [more…]

Everyone who works in public relations plays an advocacy role. So you have to believe in your clients’ products. If your heart isn’t in it, you can’t promote with conviction.

Of course, sometimes the product may not be what you would care to cook or eat yourself. But if you know that it fills an honest need for some other segment of the population that’s okay, too. If I were only going to promote products I love, my next client would have to be a foie gras account, like my lucky colleague, Karsha.

One client product I’m personally crazy about is Kerrygold Butter. It is just plain unctuous — rich and creamy — with a remarkable natural golden color. The cows in Ireland are not confined to barns but get to roam free during the day, eating a diet of the greenest Irish grass (not grain). So the butter from these contented cows turns out a deeper gold color from the beta carotene in the grass. Not only is it a great table butter and butter for cooking, it’s the queen of butters for baking. [more…]

During the Great Depression, my grandfather urged his children to be farmers because everybody has to eat. Today, we might say the same about food marketing.

The difference this time around is that we have many more choices. So it’s not enough just to produce food. Marketers are battling for share of stomach. This is where niche marketing comes in.

The auto industry is suffering, but Smart Cars and Mini Cooper sales are booming. They’ve found just the right niche in this environment — small, but cool cars that are fuel-efficient at a fairly reasonable price point.

According to today’s Wall Street Journal, (subscription required) another industry looking for a niche is the $25 billion appliance industry. With the housing slump, appliance sales are declining. Consumers aren’t likely to upgrade for new features in this economy. But they just might — to accommodate a lifestyle change. [more…]

I love Thanksgiving, the all-American holiday that reminds us to give thanks for our blessings and celebrate amidst a bounty of food. Kitchens smell of turkey roasting, pies baking and good things simmering. It’s a simply delicious holiday, celebrated for all the best reasons.

I have my standards. We order a free-range turkey from Whole Foods because we find these turkeys more meaty and more flavorful. And I always make cornbread stuffing from The New York Times International Cookbook, which requires grinding the giblets in a meat grinder, baking cornbread and endlessly chopping onion, celery and green pepper, as well as mincing a lot of garlic, parsley and basil.

BUT I also make pumpkin pie from the recipe on the Libby’s pumpkin can, a Crisco pie crust and the cranberry sauce recipe on the Ocean Spray bag. Sure I’ve toyed with making pumpkin creme brulee or pumpkin cheesecake, using a different crust and making fresh cranberry salsa. But these recipes are tried-and-true and simple, giving me time to explore new recipes for the second dessert I bake and all the side dishes. [more…]